Survey

We conducted two online surveys of adults who work in the creative industries. The first survey ran between 13 June and 31 August 2024, and the second between 3 October and 23 October 2024. The first survey contained 39 questions, covering the characteristics of respondents and their work, union membership, their exposure to Generative AI through work, the impacts of the use of Generative AI in the creative sector on their work and working conditions, including the ownership and commissioning of their work. The sample size from wave one is 151. The second survey contained 15 questions, covering only exposure to Generative AI, its impacts and characteristics of respondents, union membership and their type of work. The sample size from wave 2 is 132, bringing the total sample size to 283.

The term ‘creative industries’ was used in a broad sense and subject to respondents’ interpretation. However, to encourage consistency, respondents were given examples of different creative work types, with job roles and types provided as illustrative examples.