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QM Centre for Creative Collaboration
  1. QM Centre for Creative Collaboration
  2. Projects
  3. CREAATIF
  4. Survey
  5. Survey Key Findings

Survey Key Findings

The majority of the creative workers sample (73%) believe that Generative AI is changing the quality of work in creative industries.

The changes experienced and predicted take many forms and vary between respondent demographics, worker type and sector.

Key Findings

GenAI is reshaping creative work, with freelancers most affected, a gender gap in experiences, and concerns over job security.
Key Findings

Perception of AI

Most respondents believe Generative AI is transforming creative work, with concerns over job security and value.
Perception of AI

Use of GenAI

GenAI is widely used for writing, visual art, and research, with younger creatives adopting it more.
Use of GenAI

Worker Type

Freelancers and non-standard workers face the highest risks, while only a few employees report improvements.
Worker Type

Job Security

AI is reshaping creative work, with negative impacts on job security, value, and pay, positive effects on productivity or learning.
Job Security

Ownership

Creators use contracts, opt-outs, and AI-resistant tools like Nightshade, Glaze, and Cara to protect their work from GenAI training.
Ownership

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