Key Findings

The changes experienced and predicted take many forms and vary between respondent demographics, worker type and sector. However, it is possible to identify some key trends from the sample:

1. The impact of Generative AI is disproportionately affecting freelancers and self-employed workers. 
2. There is a significant gender gap within the sample in both experienced benefits and drawbacks, with women reporting more negative impacts from AI. 
3. Respondents are more pessimistic about the impacts they predict from AI in the future than what they have experienced to date. 
4. Creative workers who engaged with this study feel there is a critical need for better information and transparency about AI training data usage 
5. They also called for more protection for creatives’ intellectual property, copyright, and moral rights.