Professor Liselot Hudders
Full Professor, Dept. of Communication Science, Ghent University, Belgium
Email: Liselot.Hudders@Ugent.be
Profile
Dr. Liselot Hudders is a full professor at Ghent University and director of the Center for Persuasive Communication. Her research explores how digital media shape children’s consumer behaviour. She is a leading expert on influencer marketing and investigates the effects of kidfluencing on young audiences. In 2024, she received a prestigious ERC consolidator grant to deepen this work. Her studies have been widely published and recognized in top communication journals.
Research
Publications
Dhondt, B., Van de Sompel, D., & Hudders, L. (2025). Becoming Competent Consumers: Exploring the Dynamics of the Consumer Socialization Process Between Parents and their Adolescents. Journal of Consumer Affairs, forthcoming.
Hudders, L. & Beuckels, E. (2024). Children Making Big Money: The Implications of Kidfluencing as New Form of Child Labor. Journal of Children and the Media, 18 (4), 638-645. https://doi.org/10.1080/17482798.2024.2404729.
Hudders, L., De Pauw, P., Cauberghe, V., Panic, K., Zarouali, B. & Rozendaal, E. (2017). Shedding New Light on How Advertising Literacy Can Affect Children’s Processing of Embedded Advertising Formats: A Future Research Agenda. Journal of Advertising, 46(2), 333-349 http://dx.doi.org/10.1080/00913367.2016.1269303