Why MSc International Marketing and Business Strategies at Queen Mary was the right move for Whitney
When Whitney Nasanga decided to pursue a masters degree, it wasn’t just about returning to the classroom - it was about gaining clarity on the kind of marketer and leader she wanted to become. The MSc in International Marketing and Business Strategies at Queen Mary University of London offered a space to pause, reflect, and refine her next move - both personally and professionally.
“Having reached a point in my career where I was looking to transition into senior leadership roles, I recognised it was time to acquire the strategic education necessary to drive business transformation in my next position.”
Her story is one of ambition, growth, and global opportunity - and it started right here in the heart of London.
Why Queen Mary?
For Whitney, location mattered. London offered the international perspective she was looking for - but it was Queen Mary’s curriculum that really sealed the deal.
She had been working on a sustainability-focused project, which sparked a new professional interest. When she discovered that the course offered a Sustainability Marketing module, she knew it was the right fit.
“The program offered exactly what I needed to elevate my marketing career with a global outlook - particularly through modules like Global Marketing and Communications.”
She also valued Queen Mary’s Russell Group status, which gave her confidence in the academic rigour and relevance of the course.
From Queen Mary to a global tech firm
Today, Whitney works at a global tech firm based in the UK, a role she directly attributes to her experience at Queen Mary and the support she received through the University’s career development programme.
Her job blends marketing with business development and has a strong international scope. She collaborates with colleagues in the UK, UAE, and Singapore, helping clients to better understand and improve their business processes.
What she loves most about her role is how it combines creativity with strategy. From building email campaigns and producing educational content, to working with cross-functional teams and external partners, every day presents new challenges and opportunities to grow.
“This position allows me to combine my marketing expertise with business development skills in the technology sector while applying the global mindset I developed during my time at Queen Mary.”
For Whitney, the academic side of her master’s programme was just the beginning.
Modules like Global Marketing and Communication helped her create integrated campaigns that speak to diverse audiences, while Relationship and Network Marketing became especially valuable in her current work building strong, strategic partnerships.
But it was the extracurricular activities and professional development that truly brought everything together. As Head of Digital at the Queen Mary Social Venture Fund, she implemented a six-month marketing strategy and helped early-stage startups improve their brand presence—turning theory into tangible impact.
She also took advantage of workshops on Power BI, presentation skills and storytelling, which added practical, career-ready skills to her toolkit.
Her advice? Make the most of every opportunity
Whitney encourages future students to approach their time at Queen Mary with intention. “The programme - especially if it's just one year - passes quickly,” she says. “So extend your learning beyond the curriculum.”
Get involved. Ask questions. Build relationships. And don’t forget to use the University’s career services - they made a real difference in her journey.
“I strongly encourage prospective students to look beyond coursework… These extracurricular opportunities transformed my educational experience from merely theoretical to genuinely practical and career-advancing.”
For international students in particular, she recommends prioritising wellness and community. It helped her cope with the challenges of moving to a new city, from navigating London’s housing market to adjusting to the weather and being away from family.
“By openly discussing my struggles with peers, I realised we were all navigating similar challenges… which led to mutual support.”
A final word of thanks
Whitney’s time at Queen Mary was shaped by many experiences - but one stands out.
“A special acknowledgment goes to Dr Sayed, who made an exceptional impact on my educational journey… His commitment to student success and ability to bring marketing concepts to life significantly enhanced my academic experience and professional development.”
Thinking about your next step?
If you're looking for a course that balances strategic marketing, sustainability, and real-world application - and a university experience that goes far beyond the classroom - Whitney’s story is a powerful example of what’s possible.
Start your journey with the MSc in International Marketing and Business Strategies at Queen Mary University of London.