Programme Director for MSc Blockchain Management and Application publishes new book

Blockchain technology has sparked immense excitement and debate in recent years, but much of the conversation lacks a solid conceptual foundation.
A new book, The Potential and Limitations of Bitcoin and Ethereum: A Framework to Assess Blockchain Projects from a Business and Economics Perspective, aims to fill this gap by providing a comprehensive, socially grounded analysis of blockchain technology’s true potential and its limitations.
Written by Dr S Thomas Zhang, Programme Co-Director for the MSc Blockchain Management and Application programme at Queen Mary University of London, this book offers a unique perspective on blockchain’s impact from a business, economics, and legal standpoint. Dr. Zhang combines his expertise in social science and law to explore the mechanisms behind Bitcoin and Ethereum, as well as their broader implications.
The Potential and Limitations of Bitcoin and Ethereum challenges the common technical focus of blockchain discourse by emphasizing its business and social science impact. Rooted in foundational blockchain concepts, the book addresses key questions: What makes blockchain a revolutionary technology? What types of applications can thrive using blockchain, and which are unlikely to succeed? It critically examines blockchain’s integration with business and social sciences, offering insights into the practical implications for various sectors.
The book delves into:
- A review of previous attempts at decentralized systems and how Bitcoin innovates in its approach.
- The social science frameworks that shape blockchain technology.
- The role of smart contracts and their potential to redefine businesses.
- Key challenges and considerations affecting blockchain adoption.
This thought-provoking work is aimed at researchers, students, policymakers, and professionals in fields such as financial technology, economic innovation, regulation, and computer science. It provides a much-needed framework for evaluating blockchain projects with a focus on practical, real-world applications rather than merely technical aspects.
Dr. Zhang’s background includes a PhD from the London Business School, combining rigorous academic research with practical experience in blockchain governance. His interdisciplinary approach provides a well-rounded understanding of the societal implications of blockchain technology.
The Potential and Limitations of Bitcoin and Ethereum is now available for purchase on Amazon.
About Dr. S Thomas Zhang
Thomas Zhang conducts research in markets with substantial business challenges, often in developing countries or in industries with disruptive technology. Prior to PhD studies at London Business School, he worked globally in finance and management consulting.