Profile
Role:
- Senior Lecturer Marketing and Communications
Biography:
Dr Farrah Arif, a Commonwealth Scholar, holds a PhD from the University of Cambridge Judge Business School and is a Senior Lecturer at the School of Business and Management at Queen Mary University of London. As a certified trainer with credentials from Harvard Business School, Dr. Farrah remains passionately engaged in the realms of Marketing. She has undertaken numerous teaching assignments across the UK, Central Asia, and Pakistan.
Dr. Farrah’s distinguished career and extensive academic background are complemented by her innovative and effective training methodology. With a profound commitment to experiential learning, she fosters an engaging and interactive environment in her training sessions. Dr. Farrah has consistently empowered professionals and organisations to translate knowledge into actionable strategies, fostering sustainable growth and success.
Teaching
Postgraduate:
-
Integrated Digital Communications and Campaigning
Research
Scholarly Contributions
Dr. Farrah Arif is an accomplished author with numerous case studies published in esteemed platforms such as Emerald Emerging Markets Case Studies, Asian Journal of Management Cases, and the INSEAD Case Collection. Additionally, she has contributed chapters to books published by Palgrave Macmillan.
Throughout her career, she has held various key administrative roles, including Associate Dean, Department Head, and Program Director