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Dr Sayed Elhoushy

Sayed

Programme Co-Director for MSc International Marketing and Business Strategies; Senior Lecturer in Marketing

Email: s.elhoushy@qmul.ac.uk
Room Number: Room 3.44h, Francis Bancroft Building, Mile End Campus
Office Hours: By appointment

Profile

Roles:

  • Programme Director for MSc International Marketing and Business Strategies
  • Senior Lecturer in Marketing
  • Member of the Department of Marketing

Biography:

I am a Senior Lecturer (Associate Professor) in Marketing at Queen Mary University of London, where I serve as the Programme Director of the MSc in International Marketing and Business Strategies. My research explores how sustainability, consumer behaviour, and technology adoption intersect to drive social impact, with a focus on the UN Sustainable Development Goals.

My work has been published in leading journals in consumer behaviour, marketing, and sustainable tourism, with my article "How to Maintain Sustainable Consumer Behaviours" recognized as a Top Viewed Article by Wiley in 2023. I also contribute to public debate, including articles for The Conversation UK on tackling food waste through technology and co-created solutions.

I serve on the Editorial Review Boards of the Journal of Sustainable Marketing and the Marketing Management Journal. Beyond academia, I collaborate with industry, policy, and community partners to co-create solutions to pressing sustainability challenges. As co-lead of the award-winning “SustainAbility in the Curriculum” initiative, I also champion education for sustainable development and responsible business.

Teaching

Undergraduate:

  • BUS226 Strategic Marketing

Postgraduate:

  • BUSM214 Sustainability Marketing, Ethics, and CSR
  • BUSM248 Marketing Consultancy Dissertation

 

With a decade of academic and industry experience across four countries, Sayed has taught courses and provided training in Strategic Marketing, Sustainability Marketing, Hospitality & Tourism, and Marketing Management to cohorts of 20 to 300 students. His teaching philosophy is research-based, participant-centered, and guided by the UN Principles for Responsible Management Education (PRME).

Sayed is a Fellow of the Higher Education Academy.

Book Office Hours appointment here.

Research

Research Interests:

  • Sustainability Marketing
  • Sustainable Consumer Behaviour
  • Food Waste
  • Technology Adoption and Customer Experience.

Sayed’s research work contributes towards the following UN Sustainable Development Goals:

  • SDG 12: Responsible Consumption and Production

Centre and Group Membership

  • Member of the Marketing Interactions & Digital Societies (MINDS) Research Group

Publications

Journal papers

Selected Papers by SDG Theme

 

SDG 12 – Responsible Consumption & Production

This paper examines the antecedents of sustainable food choices and the differences between consumers based on their state of motivational imbalance. Cited in Policy Documents.

SDG 5 – Gender Equality

  • Gender equality: Caught between policy reforms and manager beliefs (Journal of Sustainable Tourism, 2023).
    Co-authored with O. El-Said, M. Smith, and H. Dar, this paper examines tensions between gender policy communication and managerial practices, presenting an innovative scenario-based perspective on gender policy communication and implementation using a mixed-method approach across three studies.

Conference proceedings

  • Elhoushy, S. & Dickert, S. (2025). How Does Framing Drive Consumer Climate Engagement on Social Media? Abstract. 26th Academy of Marketing Science World Marketing Congress, Dijon, France, July 02-04, 2025.
  • Elhoushy, S. & Marchowska-Raza, M. (2025). A Multidimensional View of Value Vestige within Social Media Brand Communities: Abstract. 26th Academy of Marketing Science World Marketing Congress, Dijon, France, July 02-04, 2025.
  • Elhoushy, S. (2024). The efficacy of social practice in shaping sustainable post-consumption journey: Abstract. The 25th Academy of Marketing Science® World Marketing Congress, June 25-29, 2024, Heritage Awali Resort, Bel Ombre, Mauritius.
  • Elhoushy, S., Jang, S., "Reframing Sustainable Consumer Behaviours Through the Lens of Behavioural Relevance: An Abstract." Accepted for the 24th Academy of Marketing Science World Marketing Congress at the University of Kent, July 11–14, 2023.
  • Elhoushy, S., & Jang, S. S. (2019). Factors Affecting Consumers Sustainable Behaviour Formation: A Multi-Stage Model. Paper presented at the 25th Asia Pacific Tourism Association Annual Conference, Da Nang City, Vietnam: http://hdl.handle.net/10278/3719912
  • El-Houshy, S. (2014). Hospitality Students' Perceptions Towards Working in Hotels: A Case Study of the Faculty of Tourism and Hotels in Alexandria University. Paper presented at the 6th international scientific conference Tourism in a changing world: Opportunities & challenges, Alexandria, Egypt.

Reports

  • Elhoushy, S. (2025). Reducing Household Food Waste: Why co-creating solutions with stakeholders is essential, Queen Mary Policy Hub, Queen Mary, University of London, Available at: 320_25 Policy Brief - Reducing Household Food Waste v2
  • Elhoushy, S. (March 2024). Food Waste and Composting: Practices, Meanings, and Competencies. Food Waste Pilot Project (10239808). Queen Mary University of London

Supervision

Areas of supervision expertise:

  • Sustainability Marketing (e.g., marketing of sustainable services and products, promoting sustainable lifestyles/consumer journeys, and commercial marketing and (un)sustainability).
  • Consumer Behaviour (e.g., second-hand, and refurbished goods, waste behaviours, technology adoption, AI applications and customer experience).

 

Current students:

  • Md. Al Amain, ‘AI Applications in Marketing, and Sustainable Consumption’
  • Ali Al-Namaa, ‘Tourism Policy Perspectives: A Synthesis of the Sustainable Consumer Journey’

Inquiries and PhD applications from top students are welcome: s.elhoushy@qmul.ac.uk 

Public Engagement

I actively contribute to advancing knowledge, fostering collaboration, and creating impact across academia, policy, and communities.

  • Editorial and Reviewing Roles: I serve on the Editorial Review Boards of the Journal of Sustainable Marketing and the Marketing Management Journal. I also review for leading journals including the Journal of Business Research, Psychology & Marketing, Journal of Consumer Behaviour, International Journal of Consumer Studies, and Sustainability: Science, Practice and Policy. In addition, I act as a reviewer for major funding bodies such as the Swiss National Science Foundation (SNSF) and the LISS Doctoral Training Partnership.
  • Research & Policy Engagement: As an external expert for the EU project Cities2030 – Co-creating Resilient and Sustainable Food Systems, I led a large-scale international survey examining the role of European citizens in developing sustainable food systems, providing analytical and research support to guide policy and practice.
  • Community Partnerships: I led a food waste project with the East London Garden Society and Clarion Housing Association in Tower Hamlets, engaging local communities to address sustainability challenges.
  • Conferences and Academic Outreach: I contribute to international conferences and global dialogues on sustainability and marketing through roles such as organizing a special session at the Academy of Marketing Science Conference (2025), serving on the Scientific Committee for the International Conference on Tourism and Hospitality (2025), speaking at the LIMUN Climate Symposium at LSE (2024), and delivering keynotes and talks at Sense Worldwide.
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