Skip to main content
School of Business and Management
  1. School of business and management
  2. Staff
  3. Academic Staff
  4. Profiles

Dr Darryn Mitussis

Deputy Director of Education (Assessment and Feedback); Senior Lecturer in Marketing; Programme Director for BSc Marketing and Management

Email: d.mitussis@qmul.ac.uk 
Telephone: +44 (0)20 7882 6545
Room Number: Room 4.34, Francis Bancroft Building, Mile End Campus
Office Hours: Thursday 3.00pm - 5.00pm

Profile

Roles: 

Teaching

Undergraduate:

  • BUS011: Marketing
  • BUS136: Marketing Principles

 

Darryn's interests include:

  • The role of institutions in shaping consumption and the role of the marketer
  • The way that institutions that shape consumption influence the nature of capitalisms more generally
  • The nature of entrepreneurship as social practice and the way that different informal institutional arrangements constrain international entrepreneurship
  • The efficacy of teaching methods and technologies.

Research

Scholarly Contributions

Pedagogic Publications:

Peer reviewed journal articles

  • Mitussis, Darryn (2010) “SME Innovation in Zhejiang, China: Potential Constraints to Development of Widespread Innovation,” Journal of Knowledge-based Innovation in China, 2(1), 89-105
  • Chatzidakis, Andreas & Darryn Mitussis (2007) “Computer Ethics and Consumer Ethics: The Impact of The Internet on Consumer’ Ethical Decision-Making Process”, Journal of Consumer Behaviour, 6(5), 305-320
  • Moufahim, Mona, Michael Humphreys, Darryn Mitussis & James Fitchett (2007) “Interpreting Discourse: A Critical Discourse Analysis of the Marketing of an Extreme Right Party,” Journal of Marketing Management, 23:5/6, 537-558
  • Mitussis, Darryn, Lisa O’Malley and Maurice Patterson (2006) “Mapping the Reengagement of CRM with Relationship Marketing,” European Journal of Marketing, 40(5/6), 572-589
  • Chatzidakis, Andreas, Sally Hibbert, Darryn Mitussis and Andrew Smith (2004) “Virtue in Consumption?” Journal of Marketing Management, 20(5/6), pp527-544
  • O’Malley, Lisa and Darryn Mitussis (2002) “Relationships and Technology: Strategic Implications,” Journal of Strategic Marketing, 10(3), pp225-238
  • Mitussis, Darryn and Richard Elliott (1998) “Representations, Text and Practice: A Dynamic Model of the Consumer,” Advances in Consumer Research, XXVI, pp312-319

 

Book chapters

  • Moufahim, Mona, Michael Humphreys, Darryn Mitussis and James Fitchett (2011) “Interpreting Discourse: A Critical Discourse Analysis of the Marketing of an Extreme Right Party,” in Paul Baines (ed.), Political Marketing, Sage Publications Ltd: pp537-557.
  • Moufahim, Mona, Michael Humphreys and Darryn Mitussis (2009) “Marketing the Unmarketable: The Vlaams Belang, a “Party Unlike Any Other”,” in Graeme Currie, Jackie Ford, Nancy Harding and Mark Learmonth (eds.), Making Public Services Management Critical, Routledge: Abingdon, UK
Back to top