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Dr Mariam Ashraf

Dr Mariam Ashraf

Email: m.salib@qmul.ac.uk

Project title

Diffusion of Innovations in Logistics sector

Project description

My research examines how innovations in logistics take shape and spread across different contexts. By bringing together evidence from patents, trademarks, and academic publications, I trace the emergence of technologies such as automation, digital platforms, and sustainability solutions, and follow how they move across regions and industries.

The project combines large-scale data analysis with case studies of logistics firms to understand the journey from invention to market adoption. In doing so, it highlights the frictions and enablers that influence diffusion—whether distance, institutional capacity, or local market conditions. While logistics is increasingly global, its adoption of new technologies remains deeply shaped by local realities, particularly in developing economies. The findings aim to inform both academic debates on innovation diffusion and the decisions of policymakers and industry leaders seeking to foster more inclusive and effective innovation pathways.

Supervision

1st Supervisor: Dr. Georg von Graevenitz
2nd Supervisor: Dr. Güven Demirel

Publications

1- Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19: evidence from emergent markets

International Journal of Contemporary Hospitality Management 2024 | Journal article DOI: 10.1108/IJCHM-07-2022-0888 Contact Details Title Dr. Name Mariam Ashraf Email m.salib@qmul.ac.uk
EID: 2-s2.0-85162016139 Part of ISSN: 09596119 Contributors: Khashan, M.A.; Elsotouhy, M.M.; Ashraf Aziz, M.; Alasker, T.H.; Ghonim, M.A.

2- Value co-creation and positive online reviews: investigating the roles of customer gratitude and price fairness perception toward Egyptian hotels

Euromed Journal of Business 2024 | Journal article DOI: 10.1108/EMJB-09-2023-0264 EID: 2-s2.0-85200591394 Part of ISSN: 14502194 1758888X Contributors: Khashan, M.A.; Ghonim, M.A.; Aziz, M.A.; Alasker, T.H.; Elsotouhy, M.M.

Media

Linkedin: https://www.linkedin.com/in/mariam-ashraf-5528a6192/

ORCID: https://orcid.org/0000-0003-0583-1228

 

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