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Yuetong Guo

Yuetong Guo

Email: yuetong.guo@qmul.ac.uk

Project Title

The effects of avatars realism on consumer inference of manipulative intent

 

Project Description

Yuetong’s research investigates how the degree of realism in avatar design influences consumer persuasion.

 

Supervision

  • 1st Supervisor: Dr. Jie Sheng
  • 2nd Supervisor: Dr. Stephan Dickert

 

Biography

Yuetong is a PhD candidate in the School of Business and Management at Queen Mary University of London. Prior to joining QMUL, she worked as a Data Analyst at Mininglamp and as an Analyst at NielsenIQ. She holds an MSc in Applied Data Science and Statistics from the University of Exeter. Her research interests focus on emerging technologies in marketing communication, particularly in the areas of avatars and virtual influencers.

 

Centre and Group Membership

Member of Marketing Insights & Digital Societies (MINDS)

 

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