SOLM314 Fashion Enterprise: Ethics, Business and Law
Module description
This module engages with commercial fashion practice through the breadth of fashion and the law. Through scenario-based learning, students acquire invaluable skills in innovation strategy, policy development, and commercialisation by studying the interaction between the fashion enterprise and a range of legal frameworks including: intellectual property; consumer protection and privacy; unfair commercial practices; digital and retail strategy (including virtual or metaverse); and advertising and marketing (including influencers and social media marketing). Students also consider a range of ethical issues utilising various legal and normative frameworks including: equality and discrimination; environment and welfare; cultural appropriation; and artificial intelligence (AI). Mentored in teams to develop an original enterprise, students gain valuable skills in project management, cooperative learning, and communication of strategy and policy.
Applicable groupings
Credits
30